Content Operations & Governance · SIAM
Creating Editorial Operations for a Cross-Functional 30,000+ Subscriber Newsletter
When I joined SIAM, the monthly organizational newsletter lacked a standardized production process. I designed and implemented an editorial operations system that streamlined collaboration across departments, improved governance, and established a repeatable publishing workflow.
Challenge
Content was collected manually from multiple departments with no centralized intake process, production calendar, or standardized review workflow.
My role
Owned the editorial planning, content collection, copy editing, production coordination, publication, and continuous improvement of the newsletter process.
Strategy
Focused on creating scalable editorial operations by introducing:
- Standardized intake forms
- Editorial calendar
- Production calendar
- Two-stage review process
- Brand editing standards
- Reusable templates
- Cross-functional collaboration
Execution
Managed:
- Monthly publication
- Cross-department communication
- Copy editing
- Content creation
- Canva design assets
- Editorial governance
- Publication scheduling
Results
- Successfully published two quarters of monthly newsletters
- Established the organization’s first standardized editorial workflow
- Increased cross-department participation
- Helped support engagement growth from approximately 15% open rates to nearly 40% during the March–June publishing period while maintaining a consistent publication process
Why it matters
Beyond managing a publication, I built the editorial systems and governance processes that made cross-functional collaboration more efficient and created a repeatable model for future issues.