Growth & Performance · SIAM
Launching an Integrated Course Promotion Campaign
To promote SIAM’s AN26 credited course, I developed and executed a multi-channel marketing campaign designed to increase awareness and registrations while demonstrating the value of SIAM’s educational programming.
Challenge
The campaign needed to generate at least 50 course registrations through coordinated messaging across multiple marketing channels.
My role
Led campaign strategy, messaging, and content development while coordinating promotion across digital, print, and paid channels.
Strategy
Created an integrated campaign spanning:
- Email marketing
- Blog content
- Social media
- Internal website
- Print advertising
- Paid media
Ensured messaging remained consistent across every touchpoint while supporting different audience behaviors throughout the decision-making process.
Execution
Created:
- Campaign strategy
- Promotional blog
- Email campaign copy
- Advertising copy
- Cross-channel messaging
- Promotional timeline
Results
- Exceeded registration goal by 20%
- Achieved 60 registrations against a goal of 50
- Successfully delivered a coordinated multi-channel campaign supporting a new educational offering
Why it matters
This campaign shows my ability to connect strategy and execution, developing a multi-channel marketing plan that exceeded its registration goal while maintaining consistent messaging across every touchpoint.